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Engadget: Apple, record labels reportedly working to spur album sales with interactive goodies

Author: Colin | Published: 27/7/09

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Apple has reportedly joined forces with EMI, Sony Music, Warner Music and Universal Music Group in a project that’s being codenamed “Cocktail.” Financial Times is reporting that said initiative is considering adding “interactive booklets, sleeve notes and other interactive features with music downloads,” with one executive familiar with the situation saying that “it’s not just a bunch of PDFs; there’s real engagement with the ancillary stuff.”

Apple, record labels reportedly working to spur album sales with interactive goodies.


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