Record as Record Player
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Lovely.
That’s the idea of a direct mail piece created by sound design studio Griffiths, Gibson, and Ramsay Productions (GGRP). Originally intended just as an attention-getter for creative directors, the concept has caught the imagination of bloggers, and those who got them wanted extras for their kids. (It takes me back to all the strange, cheap, disposable records we were handed as kids during what was supposed to be the last days of vinyl.)
The basic apparatus works just like a conventional record player: spin the record (using a pencil in this case instead of a rotating turntable), and a needle transduces the sound (here, amplified by the cardboard housing). I really like the cover on the record, too.
Full details at: Create Digital Music