HARDHOUND

Innovative synchronised artwork from Arcade Fire

Author: Colin | Published: 12/8/10

This article in The Guardian looks intriguing and, if it works, should go some way towards utilising all that computing power, only a small percentage of which needs to be used in playing back MP3s. Strangely, the download/purchase page linked to doesn’t mention any of the following at all. Are there any Arcade Fans out there who want to report back about this?

The Montreal rockers have devised bonus material for the download of The Suburbs, providing images, lyrics and videos to the accompany the songs.

The idea was conceived by Vincent Morisset, director of Arcade Fire’s Miroir Noir live DVD, together with designer Caroline Roberts. “Most of us now buy, share and listen to music through computer and portable devices,” he said on his blog. While the artwork for most digital releases consists of a jpeg image of the cover, “I wanted to find a way to get closer to [the physical experience]”, Morisset explained. “I thought about the relation we have with the vinyl cardboard cover or the paper booklet while listening to the songs. Flipping through the lyrics, looking at a band picture or a cool drawing related to a song while listening to it. With the MP3 player, we [lose] that.”

The solution, Morisset proposed, is “synchronised artwork”. Using the M4A format, artists can tag images to particular moments in an audio track, making them appear in iTunes or on an iPod screen. Traditionally, this is used for podcasts, to distinguish different topics of conversation. Morisset’s idea was not just to use images to distinguish each album track, but to synchronise graphics and hand-drawn lyrics with each musical moment. These images are drawn from the printed artwork designed by Roberts, and particularly Gabriel Jones’s photographs of the Houston, Texas suburbs.

Besides images, Morisset was also able to synchronise hyperlinks at particular points in the songs. “This gives the possibility for the band to add, at any moment, all kinds of references,” he said. “They plan to change and update those links occasionally.” The result is an album of fascinating connections: on the song Deep Blue, Arcade Fire point to Neil Young’s Harvest Moon and the cyberpunk fiction of William Gibson; on Empty Room, they reference an experimental classic by Alvin Lucier; plus veggie burritos, Woody Allen and lots of Ramones lyrics.

Although Apple invented the M4A format, the supercharged version of Arcade Fire’s album is not available in the iTunes Music Store. For access to the synchronised artwork, fans must download The Suburbs from Arcade Fire’s site.


Comments

  1. With havin so much content do you ever run into any issues of
    plagorism or copyright infringement? My website has a lot of completely unique content I’ve either written myself or
    outsourced but it appears a lot of it is popping it
    up all over the internet without my agreement. Do you know any solutions to help reduce content
    from being ripped off? I’d definitely appreciate it.

    Comment by http://tinyurl.com/vb8qv65 — November 24, 2019 @ 4:01 pm
  2. These are actually wonderful ideas in about blogging.

    You have touched some pleasant points here. Any way keep up wrinting.

    Comment by why coconut oil — November 25, 2019 @ 8:50 pm
  3. whoah this weblog is wonderful i really like reading your articles.

    Stay up the great work! You understand, a lot of persons are hunting around for
    this info, you can help them greatly.

    Comment by plenty of fish dating site — November 26, 2019 @ 7:12 am
  4. A person essentially help to make seriously articles
    I’d state. This is the very first time I frequented your web page and to this point?

    I amazed with the analysis you made to make this particular post incredible.
    Magnificent job!

    Comment by ps4 games — November 29, 2019 @ 1:01 am
  5. Very nice article. I definitely love this site. Continue the good work!

    Comment by quest bars cheap — November 30, 2019 @ 3:35 am
  6. I used to be recommended this blog by means of my cousin. I am not positive whether or not this publish is written by way
    of him as nobody else understand such certain about my difficulty.
    You are amazing! Thanks!

    Comment by quest bars cheap — December 1, 2019 @ 8:02 pm
  7. I am extremely inspired along with your writing skills as
    well as with the layout in your weblog. Is that this a paid subject or
    did you modify it your self? Anyway keep up the excellent quality writing,
    it is rare to look a great weblog like this one today..

    Comment by quest bars cheap coupon twitter — December 2, 2019 @ 8:08 pm
  8. This is my first time pay a visit at here and i am genuinely impressed to read all
    at single place.

    Comment by ps4 games — December 5, 2019 @ 5:30 am
  9. You have made some good points there. I checked on the web for
    more info about the issue and found most individuals will go along with your views
    on this web site.

    Comment by ps4 games — December 6, 2019 @ 5:45 am
  10. I constantly spent my half an hour to read this web site’s content all the time along with a mug of coffee.

    Comment by ps4 games — December 6, 2019 @ 2:39 pm
  11. I’m gone to inform my little brother, that he should also pay a
    visit this webpage on regular basis to get updated from most
    recent reports.

    Comment by ps4 games — December 10, 2019 @ 4:01 pm
  12. First off I want to say terrific blog! I had a quick question which I’d
    like to ask if you do not mind. I was curious to know how you center yourself and clear your mind before
    writing. I have had difficulty clearing my thoughts in getting my thoughts out there.
    I do enjoy writing but it just seems like the first 10 to
    15 minutes are generally lost simply just trying to figure out how to begin. Any recommendations
    or tips? Appreciate it!

    Comment by ps4 games — December 11, 2019 @ 9:16 am
  13. I truly love your site.. Great colors & theme. Did you make this site yourself?
    Please reply back as I’m trying to create my own website and
    would like to know where you got this from or exactly what the theme
    is named. Kudos!

    Comment by coconut oil — December 15, 2019 @ 10:37 am
  14. Cool blog! Is your theme custom made or did you download it from
    somewhere? A design like yours with a few simple tweeks would really make my
    blog jump out. Please let me know where you got your design. With thanks

    Comment by match.com free trial — December 29, 2019 @ 10:17 pm
  15. It’s nearly impossible to find well-informed people in this particular
    subject, but you sound like you know what you’re talking about!
    Thanks

    Comment by http://asksylphoflight.tumblr.com — December 31, 2019 @ 10:30 am
  16. Ridiculous quest there. What occurred after? Thanks!

    Comment by match.com — January 1, 2020 @ 4:06 am
  17. These are genuinely fantastic ideas in on the topic of blogging.
    You have touched some pleasant factors here.
    Any way keep up wrinting.

    Comment by sling tv — January 7, 2020 @ 1:20 am
  18. Heya i’m for the first time here. I came across this
    board and I find It truly useful & it helped me out much.
    I hope to give something back and aid others like you aided
    me.

    Comment by https://asksylphoflight.tumblr.com/ sling tv — January 7, 2020 @ 10:12 am
  19. Hi there, its fastidious post about media print, we all be aware of media is a fantastic source of information.

    Comment by sling tv — January 15, 2020 @ 7:37 am
  20. Thanks for your marvelous posting! I certainly enjoyed reading it,
    you’re a great author.I will ensure that I bookmark your blog and may
    come back later in life. I want to encourage you continue your great writing,
    have a nice morning!

    Comment by sling tv best package 2020 — January 24, 2020 @ 6:41 pm
  21. We’re a gaggle of volunteers and starting a brand new scheme in our community.
    Your web site offered us with useful info to work on. You have performed an impressive task
    and our entire community might be thankful to you.

    Comment by cbd oil that works 2020 — April 4, 2020 @ 11:27 am
  22. What a stuff of un-ambiguity and preserveness of precious know-how on the topic of unexpected
    emotions.

    Comment by Tyler — May 14, 2020 @ 11:57 pm
  23. Greetings! I’ve been following your web site for some time
    now and finally got the bravery to go ahead and give you a shout out
    from New Caney Tx! Just wanted to mention keep up the good job!

    Comment by Lucio — May 22, 2020 @ 6:48 pm
  24. What’s up colleagues, how is all, and what you desire to say on the
    topic of this piece of writing, in my view its genuinely awesome in favor of me.

    Comment by Trinidad — May 24, 2020 @ 4:13 am
  25. Hello! I’m at work browsing your blog from my new iphone!
    Just wanted to say I love reading your blog and look forward to all your posts!
    Carry on the fantastic work!

    Comment by Chong — May 24, 2020 @ 4:15 am

Comment?

To submit your comment and help me with comment spam,
please do this sum and then click Submit Comment above, thanks:

What is 5 + 11 ?
Please leave these two fields as-is: