Author: Colin | Published: 11/2/12















Artist 1-4: Drive Me Home; 5-6: Harmonic 313; 7-9: Kode 9 & The SpaceApe; 10-12: Morgan Zarate; 13-14 Ikonika
Title 1-4: Fast Life; 5-6: Battlestar; 7-9: Other Man; 10-12: Hookid; 13-14 Sahara Michael
Label 1-4: Citinite; 5-6: Warp Records; 7-14: Hyperdub
Year 2009-11
Design Optigram (Manuel Sepulveda)
Music Electronic
Notes Dubstep as a genre was long in need of distinctive visuals; that particularly applied to Hyperdub, probably the music’s most feted label. The covers for Burial and the first Kode9/SpaceApe failed to impress. Tempa were great and Skull Disco were typically maverick, but as soon as Hyperdub’s 5 Years of… was released in 2009, the packaging and camouflage patterning seemingly disrupted by digital noise perfectly expressed the concerns of the music as well as a wider sense of unease. (Fittingly, I’ve tried on three separate occasions to photograph it and failed to achieve anything satisfactory each time.)

The person responsible was Manuel Sepulveda aka Optigram. Each subsequent design has struck me as consistent, distinctive and exploratory in its approach. Each design does what it needs to do elegantly and with a remarkable economy of means. It’s a long overdue pleasure to feature his work here on Hard Format. The work is clearly informed by the aforementioned camouflage and digital noise, Op Art (as acknowledged by his working alias), Italian Futurism and the most dystopian elements of J.G. Ballard and William Burroughs.

Sepulveda a remarkably modern designer, one that engages with and articulates the spirit of his time. He has the potential to be a digital Reid Miles for the new millenium. There’s often something subtly unsettling about the refusal of Sepulveda’s forms to resolve easily into recognisable patterns. At times they suggest a disruption of vision along the lines of Predator’s alien distortion field – indeed, perhaps they’re presentiments of shapes necessary to hide in extra-planetary ecosystems. Sepulveda also acknowledges the influence of David Pelham‘s designs for Ballard paperbacks, eighties science magazine Omni, Vorticism and Hindu art.

Also Interview with Manuel Sepulveda
F.C. Judd, Electronics Without Tears


  1. Wow, awesome blog layout! How long have you been blogging
    for? you made blogging look easy. The overall look of your site is fantastic, let alone the

    Comment by http://tinyurl.com — November 23, 2019 @ 10:21 am
  2. Post writing is also a fun, if you know afterward you can write if not it is difficult to

    Comment by of coconut oil — November 25, 2019 @ 8:46 pm
  3. Hi, I log on to your blogs on a regular basis. Your writing style is witty, keep up the good work!

    Comment by plenty of fish dating site — November 26, 2019 @ 1:27 pm
  4. I couldn’t refrain from commenting. Very well written!

    Comment by ps4 games — November 28, 2019 @ 11:03 am
  5. Hello I am so glad I found your weblog, I really found you by mistake, while I was researching on Google for something else, Nonetheless I am here now and would just like to say thanks
    a lot for a tremendous post and a all round entertaining blog (I also love the theme/design), I don’t
    have time to go through it all at the moment but I have book-marked it and also added your
    RSS feeds, so when I have time I will be back to read much
    more, Please do keep up the fantastic work.

    Comment by quest bars cheap — December 1, 2019 @ 12:35 pm
  6. I am really enjoying the theme/design of your website. Do you ever run into any internet
    browser compatibility issues? A number of my blog readers have complained about my blog not working correctly in Explorer but
    looks great in Chrome. Do you have any recommendations
    to help fix this issue?

    Comment by quest bars cheap — December 2, 2019 @ 6:48 am
  7. Hello, always i used to check weblog posts here early in the morning, because i like to find out more and

    Comment by quest bars cheap coupon twitter — December 3, 2019 @ 8:13 pm
  8. You have made some good points there. I checked on the net
    to find out more about the issue and found most individuals will go along
    with your views on this site.

    Comment by quest bars cheap — December 4, 2019 @ 8:53 am
  9. Hurrah! In the end I got a weblog from where I can actually take useful data regarding my study and knowledge.

    Comment by ps4 games — December 6, 2019 @ 10:36 am
  10. My partner and I absolutely love your blog and find the majority of your post’s to
    be just what I’m looking for. Would you offer guest writers to write content available for you?

    I wouldn’t mind producing a post or elaborating on many of the subjects you
    write with regards to here. Again, awesome

    Comment by ps4 games — December 6, 2019 @ 8:18 pm
  11. This is my first time pay a visit at here and i am truly impressed to read all at one place.

    Comment by quest bars cheap — December 7, 2019 @ 12:14 pm
  12. Every weekend i used to pay a visit this web site, as i wish for enjoyment,
    for the reason that this this web site conations really pleasant funny data too.

    Comment by quest bars cheap — December 9, 2019 @ 8:46 am
  13. Heya i’m for the first time here. I found this board and I find It really
    useful & it helped me out much. I hope to give something back and aid others like you
    helped me.

    Comment by Joycelyn — December 12, 2019 @ 7:10 pm
  14. Hey there! This is my first visit to your blog!

    We are a group of volunteers and starting a new initiative in a community in the same
    niche. Your blog provided us valuable information to work on. You have done a wonderful job!

    Comment by ps4 games — December 14, 2019 @ 3:17 am
  15. I think that is among the so much significant info for me.
    And i am glad reading your article. But should remark on some normal
    issues, The web site taste is perfect, the articles is in reality nice : D.
    Good process, cheers

    Comment by coconut oil — December 20, 2019 @ 1:55 am
  16. I don’t know if it’s just me or if perhaps everyone else encountering issues with your site.

    It appears as though some of the written text within your content are running off
    the screen. Can someone else please comment and let me know
    if this is happening to them too? This could be a problem with
    my web browser because I’ve had this happen before.

    Comment by how to get help in windows 10 — December 28, 2019 @ 1:56 am
  17. Excellent post! We are linking to this great post on our website.
    Keep up the great writing.

    Comment by match.com free trial — December 31, 2019 @ 1:18 am
  18. We are a group of volunteers and starting a new scheme in our community.
    Your site offered us with valuable info to work on. You’ve done a formidable job and our entire community will be thankful
    to you.

    Comment by https://asksylphoflight.tumblr.com — December 31, 2019 @ 2:25 pm
  19. It’s amazing to go to see this site and reading the views of all friends about this paragraph, while I am
    also zealous of getting experience.

    Comment by sling tv — January 1, 2020 @ 9:17 am
  20. These are really enormous ideas in concerning blogging.
    You have touched some fastidious factors
    here. Any way keep up wrinting.

    Comment by sling tv — January 6, 2020 @ 11:07 pm
  21. This piece of writing is truly a pleasant one it helps
    new the web viewers, who are wishing in favor of blogging.

    Comment by sling tv — January 7, 2020 @ 11:24 am
  22. Hello There. I found your weblog using msn. That is a really neatly written article.
    I’ll make sure to bookmark it and return to learn extra of your useful info.
    Thank you for the post. I will certainly return.

    Comment by sling tv — January 14, 2020 @ 1:51 am
  23. Thank you a bunch for sharing this with all people you really recognise what you
    are talking about! Bookmarked. Kindly additionally seek advice from my website =).
    We may have a hyperlink alternate arrangement between us

    Comment by sling tv — January 17, 2020 @ 4:16 am
  24. If you wish for to grow your knowledge only keep visiting
    this website and be updated with the most up-to-date gossip posted here.

    Comment by sling tv — January 18, 2020 @ 4:29 pm
  25. I visited many sites however the audio quality for audio songs current at this
    site is actually marvelous.

    Comment by sling tv — January 19, 2020 @ 4:30 am
  26. This is really attention-grabbing, You’re an overly professional blogger.
    I have joined your feed and stay up for looking for extra
    of your excellent post. Additionally, I’ve shared your website in my social networks

    Comment by sling tv best package 2020 — January 24, 2020 @ 7:04 am


To submit your comment and help me with comment spam,
please do this sum and then click Submit Comment above, thanks:

What is 9 + 15 ?
Please leave these two fields as-is: