The artist was kind enough to send a handmade, very limited edition of her debut album for Hard Format. The combination of soft textures, scent, taste and sound combine to create a delightful, sensual experience. Natalie LeBrecht has worked extensively with LaMonte Young. I won’t compare her work to others’, but recommend you watch the video below. It is well worth your time. You can also listen to a stream of the whole album below or on Greenpot Bluepot’s own SoundCloud page. Here is what the artist writes about this design:
Primarily I wanted to create a paradoxical outside-of-the-box packaging that would become an intimate, special, life-affirming process of unraveling/discovering for people to engage with… But I confess there was also a level of my thinking that was Art-related and DuChamp-inspired: basically, you have to make the decision to destroy the Art (packaging that may have an “outer” institutional consensual value in time) if you want to obtain the creative essence of the matter within (this relates more to a personal or “inner” value). It asks the participant to enact a process of meticulously careful destruction & discovery. In this way it is of Fluxus lineage and the object transforms into an interpersonal happening with the Artist. Again, this Art stuff was really only one layer of my overall thinking, but I thought it was worth mentioning.
The destruction (cutting) of the outer CD envelope in combination with the sensual elements is indeed strange to experience…
i love this, but i must confess the first thing i did after watching the video was watching all of Brett Milspaw’s videos.